How does UX help in mapping the user journey
Just as UX helps in mapping the user's journey to boost your business, it also evokes emotions. Furthermore, it makes the customer and user experience in various environments and stages of the journey the best possible.
However, many people think that the User Experience (UX) concept is just a strategy that provides the end consumer with experiences based on responsive, pleasant, organized, and intuitive design. We at Paipe understand that UX is much more than that.
After all, what is UX?
UX Design, or user experience design, is the strategy responsible for the user's experience with a product or service, whether digital or physical.
The goal is to deliver the best possible experience so that the use of these products is smooth and meets the user's needs, also ensuring a good customer relationship with the brand.
UI Design is the design of the user interface. It involves working on the visual interface, but not only that. The focus is to provide usability for these interfaces, meaning that the user can use them without difficulties or obstacles.
It is worth noting that these strategies must always accompany the user and business objectives. Therefore, these are studies that consequently modify products over time, to align with market desires and needs.
A good example of these combined strategies are streaming platforms such as Netflix and Amazon Prime.
The user experience is directly influenced by the ease of use and whether their needs are being met. Therefore, when considering the customer's journey or the experience they will have with a business, product, or service, UX Design is paramount.
MAPPING THE USER JOURNEY WITH UX
UX helps in mapping the user's journey and transforms it into a much better journey. When we do this work, we place the user at the center of solutions and services, in a complete, harmonious way that flows more easily.
Firstly, the journey maps all the stages the user goes through. The goal is to have clarity in the user's relationship with the product/service, the touchpoints, and the actions the user takes in each stage, to take assertive actions, directing the customer to the next stage.
There are stages to build or improve the user journey, which can be applied through different methods, already tested with great prominence. Therefore, there are many possible methods and tools that can be utilized, such as agile methodologies.
HOW IS THE UX FLOW AT PAIPE?
In summary, the Paipe workflow goes through various different stages adapted for each client and project that comes to our team.
We provide this service using an adapted double diamond model specifically designed for our team, which consists of Product Designers, with extensive experience in UX and UI Design, enabling a strategic focus on user experience.
Starting with the discovery stage. Our Paipers immerse themselves to identify the pain points and understand the initial stages of the project. All of this involves extensive research and data collection to analyze the main competitors and user information.
After this process, the definition of the problems to be solved occurs, understanding the user journey and how they interact with your product or service.
The solution stage begins with ideation, defining what the product/service will be and what requirements it needs to meet the user-expressed needs. From there, we map out what lies behind the stages the client goes through and their desires when seeking a product or service.
Within the solution stage, prototyping is carried out, where our team