How UX helps in mapping the user journey

Just as UX helps map the user journey to enhance your business, it also awakens emotions. In addition, it makes customer and user experience, in different environments and stages of the journey, as best as possible.

However, many people think that the User Experience (UX) concept is just a strategy that brings experiences to the end consumer based on a responsive, pleasant, organized and intuitive design. We of the Dad we understand that UX is much more than that.

After all, what is UX?

UX Design, or user experience design, is the strategy responsible for the experience the user has with a product or service, whether digital or physical.

The goal is to deliver the best possible experience so that the use of these products is fluid and meets the user's needs, also ensuring a good relationship between the customer and the brand.

Already the UI Design is the design of the user interface. It works on the visual interface, but not only that. The focus is to provide usability for these interfaces, that is, to ensure that the user can use them without difficulties or obstacles.

It is worth noting that these strategies must always accompany the user and business objectives. Therefore, these are studies that consequently modify the products over time, so that they keep up with the market's desires and needs.

A good example of these combined strategies are the streaming platforms like Netflix and Amazon Prime. 

USER EXPERIENCE

THE user experience is directly influenced by ease of use and whether their needs are being met. Therefore, when thinking about your customer's journey or the experience they will have with a business, product or service, UX Design is essential.

MAPPING THE USER JOURNEY WITH UX

UX helps in mapping the user journey and transforms it into a much better journey. When we do this work, we place the user at the center of solutions and services, in a complete, harmonious way that flows more easily.

First, the journey maps all the stages that the user goes through. The goal is to have clarity on the user's relationship with the product/service, what the points of contact are and what actions the user takes at each stage, to take assertive actions, directing the customer to the next stage.

There are steps to create or improve the user journey, which can be applied using different methods, which have already been tested with great prominence. Therefore, there are many possible methods and tools that can be used to achieve this, such as agile methodologies.

WHAT IS THE UX FLOW LIKE AT PAIPE?

In summary, Paipe workflow goes through several different stages adapted to each client and project that comes to our team.

We do this service using a double diamond model specifically adapted for our team, which is made up of Product Designers, with extensive experience in UX and UI Design, enabling a strategic view focused on the user experience.

THE DISCOVERY

Starting with the step of discovery. Our Paipers make a immersion to identify the pain points and understand what the first steps of the project will be. All of this involves a great deal of search and data collection to analyze key competitors and user information.

After this whole process occurs definition of the problems to be solved, understanding the user journey and how they interact with your product or service.

THE SOLUTION

The stage of solution starts with the ideation, which defines what the product/service will be and what requirements it needs to have to meet the needs expressed by users. From there, we map what is behind the steps the customer goes through and what their desires are when looking for a product or service.

Within the stage of solution is carried out prototyping, in which our team “translates” all the information gathered in the previous stages, thus helping to validate ideas and reduce uncertainties regarding the project.

After that, we enter the validation. It helps to understand which improvements need to be made for final delivery, with usability testing, an effective and fast analysis method to identify improvements.

THE DELIVERY

Finally, we arrived at the stage of delivery, where we pass on the entire scope of the project to the next team, who will carry out the construction and implementation.

Finally, we define monitoring metrics, always aiming for continuous improvements in all projects and the best results at the end of each delivery!

Now you know how the UX flow works in Dad. Pains, needs and difficulties are people's, so it must be done based on in-depth knowledge of the user. UX helps in mapping the user journey. All these steps are necessary for us to understand and deliver the best possible result for our customers and users.