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Artificial Intelligence has been filling incredible spaces in the world of technology and, increasingly, is a catalyst when it comes to efficiency and innovation in business. We have selected 4 global success stories of the application of AI in some of the largest companies in Silicon Valley:
1. Adobe: content generation
The “Adobe Sensei” automates creative tasks like content design, saving designers an average of two hours per project through AI-generated image cropping.
This means that the extra time can be used to design creatives with more strategy, resulting in higher quality materials, fewer reworks and more customer approval. According to research, using this resource can increase productivity and acceptance of developed pieces by up to 25%.
2. Uber: dynamic pricing
You may have noticed that, at certain times and in certain situations (such as rain and traffic jams, for example), the ride prices on the app increase considerably – and, yes, there is an AI behind this.
Increasing the company's revenue by approximately 35%, when applied, intelligence is capable of analyzing supply versus demand in real time and modifying prices by up to more than 2 times the original to meet the needs of drivers in locations with many orders.
3. Netflix: personalized recommendations
It's no wonder that sometimes it seems like Netflix can read your mind and guess the movie you'd like to watch. The streaming giant is also no slouch when it comes to artificial intelligence.
Offering content suggestions with AI algorithms, which assess users' viewing patterns, the innovation has resulted in more than 30% more user retention and 40% more hours watched by users. In addition, the platform's customers have become more engaged, despite unexpectedly large increases in monthly service fees.
4. Amazon: Inventory Management
Amazon uses AI-powered inventory management tools to accurately predict future demand. The result? A reduction of over 25% in carrying costs and fewer stockouts, leading to a massive increase in customer satisfaction.
Furthermore, the increased assertiveness resulted in a 20% improvement in fulfillment rates, allowing Amazon to deliver products faster and with fewer problems.
Artificial Intelligence for Business: The New Normal for Successful Companies
Regardless of the size of your company, if you read this article to the end, it is because you understand the immeasurable potential that applying artificial intelligence can have on your organization. Knowing how to ride the wave of innovation and make the most of what technology has to offer can be the turning point your business needs to propel itself forward in the market.
